Where are the Changemakers?
AI has mastered what we spent decades building: compliance and replication. The capacities we actually need aren't on the table. They are hiding underneath it. The ones who ask why instead of how. Who wrote in pen, although they were told to use a pencil. They can decide the frame is wrong. AI cannot. We've branded them the problem.
"We don't have an innovation shortage. We have a measurement problem. And measurement problems are design choices."
– Serena Hatfield

Serena Hatfield runs Studio Hatfield, a think tank for Story Leadership. She earned a Black Belt in Innovation Management, published ten books when she was thirtysomething, was voted most trusted teacher by the kids of an alternative school in Berlin, and is currently researching Evolutionary Intelligence: the unmeasured capacity that changemakers carry.
Her career is a game of Twister with a single red line: change.

Contact | Linkedin | Data & Privacy, ©2026 Serena Hatfield, Berlin
